To teach students about the television industry while promoting the school district's message and assets through quality programming. 

Lubbock ISD-TV has been serving the students, staff, and community shareholders of the Lubbock Independent School District for 30 years. The mission has been two-fold; serving as a training ground for high school students, and serving the community as a window to the assets of the Lubbock Independent School District.

The program has grown from a single course in a classroom into a fully functional 24/7 television station that can be viewed worldwide. Courses range from Introduction to TV and Advanced TV to a practicum course. Several hours of original programming are offered each week including High School Sports Live produced using a cutting-edge mobile production truck.

Many Lubbock ISD students have gone on to careers within the television industry equipped with the experience and skills gained at Lubbock ISD-TV. The staff is composed of former Lubbock ISD-TV students, broadcast professionals and educators with one goal in mind; to teach students the television industry and create quality, entertaining and meaningful programming.

With the support of the Lubbock community and the talented staff, teachers and students, Lubock ISD-TV has grown into a leader in television production and education.

Lubbock ISD-TV was started in 1985 by Dr. Alice French when she proposed an Introduction to Radio and Television and Analysis of Media course at Dunbar-Struggs High school. Dr. French served as the station’s first director and station manager and began with 11 students from four Lubbock ISD high schools.

Today, Lubbock ISD-TV resides in a state-of-the-art facility adjacent to the Byron Martin Advanced Technology Center. Students interested in careers in broadcast news, sports production and creative services receive training on industry standard equipment. Students join Lubbock ISD-TV through an Audio/Video Production course and are able to continue with the program through advanced classes, practicums and part-time assistant positions. A fully-equipped mobile unit allows LubbockISD-TV to provide coverage of events such as football and baseball games. graduation ceremonies and fine arts programs.

Programming on Lubbock ISD-TV includes a student produced newscast, a sports show and a magazine show highlighting current happenings in the school district. Viewers can access Lubbock ISD-TV programming 24- hours a day via the Interenet, Suddenlink and AT&T.

For 30 years, Lubbock ISD-TV has provided hundreds of students with hands-on experience in the exciting world of television and communications. Lubbock ISD-TV continues its commitment to producing quality programming and while preparing the next generation of media professionals.